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Sashimi Series

The SASHIMI lure families are the most innovative lures on the market today. With Yo-Zuri's International Patented color change technology, they are the ONLY lures that can actually change color.
This process is the result of years of development in order to perfect it. Over this time Yo-Zuri engineers have studied baitfish from all over the world to ensure that the color schemes are the most realistic ever made. Some observations that are common to all baitfish are that they change color to try to blend into their environment or they change color due to stress or illness and then stand out in the school. These are the ones that game fish key in on to attack and eat.
This new series is highly-detailed in every aspect and mimic the color changing behavior of prey fish, attracting predatory game fish in both fresh and salt water.
With 9 styles offered, Sashimi Jointed as well as the existing Sashimi Minnow, Sashimi Bull and Sashimi Slider, the Yo-Zuri Sashimi Family has a lure for all techniques and species of fish-freshwater Bass and Musky, inshore Snook and Stripers to offshore Tuna and Dolphin plus everything in between.

The SASHIMI JERKBAIT is a suspending lure with an irresistible minnow shape that imitates many different types of forage, which gamefish feed upon. Use this lure with stop and go retrieve and or twitching motion. Our JERKBAIT is the only one available today that continues to attract fish even when you stop you retrieve. It attract fish even when you stop your retrieve. It actually rocks back and forth when stopped, once this action has subsided, the added feather tail hook continues to pulsate looking like a real fish's tail moving. While all of this is going on, the body color is changing from one color pattern to another color pattern attracting fish from long distances, especially in clear water conditions. This highly effective lure is offered in one size 3 1/2" and 14 fish catching colors.

Type Size Weight

Suspending 3-1/2" 3/8 oz.

The SASHIMI RATTL'N VIBE is a lipless vibrating style of lure that has distinct low frequency rattle sound.
The weight and bb's inside the Vibe increases the distance the sound travels under the water while adding casting weight and emitting a natural shad in distress sound.
This style of lure is a Bass catching machine and can be fished with different retrieves; fast, slow, stop & go, or even vertical jigged or ripped upward.
It is offered in 10 unique color patterns and weighs 3/4 oz. and is 3" long.

Type Size Weight

Sinking 3" 3/4 oz.

The SASHIMI PENCIL is a top water walk the dog lure that can be used effectively in fresh water environments. It is offered in one size 4" long and weighs in at 5/8 oz. in 6 fish catching colors.
All fishermen will tell you that top water fishing is the most exciting adrenaline rush they ever experience on the water. While fishing with the only top water lure that can change color every time it "walks," the attraction becomes irresistible. The SASHIMI PENCIL also has an internal rattle that works with a cadence every time it zig-zags, which attracts fish to strike from the depths.

Type Size Weight

Floating 4" 5/8 oz.

The SASHIMI JOINTED lure is 4" long and weighs in at 5/8 oz. and can be fished in a variety of ways for many species of fish. The action of this lure has a natural fish swimming action that looks alive in the water. Add the SASHIMI color change feature and you have a proven fish killer. With the action of a jointed lure the color change feature is exaggerated and enhanced which will attract larger fish.
The extra strong joint mechanism ensures that your lure will hold on when the big one hits. All YO-ZURI SASHIMI lures are built with premium hardware; split rings, hooks, and wire construction.

Type Size Weight

Suspending 4" 5/8 oz.

The SASHIMI JERKBAIT is a suspending lure with an irresistible minnow shape that imitates many different types of forage, which gamefish feed upon. Use this lure with stop and go retrieve and or twitching motion. Our JERKBAIT and MINNOW are the only ones available today that continues to attract fish even when you stop your retrieve. It actually rocks back and forth once stopped, once this action has subsided, the added feather tail hook continues to pulsate looking like a real fish's tail moving. While all of this going on, the body color is changing from ones color pattern to another color pattern attracting fish from long distances, especially in clear water conditions. This highly effective lure is offered in one size 3 1/2" and 15 fish catching colors.

Type Size Weight

Floating 3-1/2" 3/8 oz.

The SASHIMI JOINTED lure is 4" long and weighs in at 3/4 oz. + 5/8 oz. and can be fished in a variety of ways for many species of fish.
The action of this lure has a natural fish swimming aciton that looks alive in the water. Add the SASHIMI color change feature and you have a proven fish killer. With the action of a jointed lure the color change feature is exaggerated and enhanced which will attract larger fish.
The extra strong joint mechanism ensures that your lure will hold on when the big one hits. All YO-ZURI SASHIMI lures are built with premium hardware; split rings, hoooks, and wire construction.

Type Size Weight

Floating 4" 5/8 oz.

The Sinking version is a long distance casting model, even against the strongest wind, which seems to be ever present on most offshore fishing trips. This lure has a unique underwater "walk the dog" glide action. This technique is used by many Captains today for Tuna, Wahoo, Snapper, Grouper, Stripers, Bluefish and even freshwater Musky. The ribs covering the whole body generate strong turbulent water flow that serves as a stimulant to the lateral line of fish. The increased surface area of the lure gives out more underwater commotion allowing fish to sense the lure better than conventional lures.

Type Size Weight

Slow Sinking 5-1/2" 2-1/2 oz

The SASHIMI BULL is a Big Game popper that creates a commotion on the surface to bring big fish in. This perfectly balanced lure allows for accurate long casting, even into the strongest wind. The ribs covering the whole body generate strong turbulent water flow that serves as a stimulant to the lateral line of fish. Add the Yo-Zuri patent p. "Sound Chamber System" to it for additional top water attraction from long distances and the Bull cannot be beat. In addition, every time the lure is jerked forward to "pop", it changes color, the only lure in the world to do so.
For those seeking an adrenaline rush that only top water strikes can produce the SASHIMI BULL is perfect for Tuna, Cubera Snapper, Grouper, Roosterfish, Stripers, Blues, AJ's, GT's and Musky.

Type Size Weight

Floating 5-7/8" 2-1/2 oz.